Why Work With Us
We are providing a higher level of service to today’s innovative businesses. Hassani provides a sharpened perspective by combining business sense and a 360-degree view of the current public relations and media worlds, as well as each of their futures. This stems from our team’s experience working in newsrooms, corporate public relations departments for leading brands, and executive positions at top international public relations firms.
Reality is defined by perception. Take charge of your reputation.
This distinct approach serves as a solid foundation for our employee training programme, which combines the agency, corporate, and news worlds to ensure that we approach our clients’ work from all angles. It enables our public relations team to collaborate closely with clients to learn all of the compelling storylines behind their businesses and to pitch their stories while positioning them for press coverage.
Our organisation’s experience includes securing media coverage at all levels: locally, nationally, and internationally in mainstream consumer press, trade press, and social media. This includes everything from national television coverage to local community press and everything in between. Over the years, we’ve developed close relationships with media outlets that move the needle for our clients, as well as strategies for cultivating new relationships, whether with long-standing press organisations or new online media that are changing the face of the industry.
Our expertise in this specific area of public relations stems from our work with companies ranging from well-known national brands to small franchise systems with fewer than 100 units and start-ups. Every one of them has a story to tell, and we go to great lengths to find and leverage them for meaningful media coverage.
We strategize creative ways to help facilitate stories that will not only interest reporters but also potential investors by utilising thoughtful and creative PR and marketing tactics.
A COLLABORATIVE APPROACH
Hassani handles accounts in a collaborative manner. Our organisation’s size and depth enable us to strategically assign the right mix of talents and skill sets to work on your brand. We assign an experienced, senior-level media relations and marketing specialist to manage your account and oversee a team that brainstorms fresh and engaging story angles and event ideas and pitches all aspects of your PR campaign to local and national media.
Being trained to be the best
In order to ensure best practises, quality service, and consistent results for all of our franchise clients, we have implemented an ongoing proprietary training process in our organisation. Our media specialists are trained to conduct extensive research on reporters in order to identify their areas of interest and pitch them relevant and personalised story angles. In a typical six-month period, our agency conducts nearly 2,000 media interviews, resulting in a comparable number of national and local media placements.
Partner of the Year
Our results produce results for you. We not only obtain media coverage, but we also teach our clients how to use these placements to generate additional franchise sales and customer leads, ensuring long-term success.
GLOBAL NETWORK
Over the years, we have developed exclusive and close relationships with many PR agencies operating in over 95 cities on six continents. Our clients have on-demand access to in-depth communications expertise from professional PR specialists who understand the language, culture, and customs of the geographic arenas in which they operate thanks to our extensive partner network.
We have the knowledge, experience, and insight to create strategies that drive meaningful results in any industry.