Our Capabilities
Traditional PR
Through strong and inventive media relations strategies, Hassani has assisted franchise brands in generating franchisee and customer leads.
Our team of skilled media relations specialists has developed a network of media contacts, and we use those connections to obtain favorable coverage of your brand and franchise opportunity in print, online, and broadcast outlets that cater to your target audiences.
Our traditional PR services include:
Franchise Lead Generation PR
obtaining coverage in national media outlets as well as in specific growth markets that demonstrates the market’s demand for your product or service, includes case studies of prosperous franchisees, and features thought-leadership articles from your management team.
Target Growth Market PR & Marketing Programs
We created a unique, four-pronged strategy that combines PR, content marketing, and advertising to reach potential franchise leads in a focused, growth-oriented market.
Consumer Brand Awareness PR
It all comes down to brand awareness, whether you’re trying to sell franchises or increase customer traffic to existing locations. Our team creates innovative TV segments and feature story ideas, and collaborates with your marketing team to generate high-quality coverage that puts your brand in the spotlight.
Crisis Communications
We assist clients in navigating through difficult situations with effective crisis management strategies, in addition to proactive media outreach to generate positive coverage.
New Opening PR
With media coverage for their new franchise businesses in their local markets, we have created a tested formula to help new franchisees get off to a flying start.
Media Interview Training
Securing media opportunities is only the first step. We then provide media interview coaching to ensure that opportunities are capitalised on with confidence, brand visibility, and the appropriate key messages.
Content Marketing
You want your sales cycle to be as short as possible. You require better-quality leads. The fuel that propels your brand’s franchise lead generation success is content. Our writers and graphic designers create content that is in line with your growth strategy. We create meaningful digital content that engages, educates, and motivates your prospective franchisees every step of the way.
Our multifaceted strategies include nurturing prospects as they become familiar with your business, research the franchise opportunity, and decide if your franchise system is the right fit for them. We also use rich content to build a positive digital footprint, attract leads with e-books, white papers, and infographics to learn more about the investment opportunity offered by your brand.
When your franchise sales team connects with your prospects, they are more informed, educated, and engaged, which shortens the sales cycle.
How are we going to do it? Using the four steps below, we assist you in creating a meaningful digital footprint for prospective franchisees:
Discovery
We work with you to fully understand your franchise brand’s needs and business goals.We identify the specific components of your content strategy that allow your franchise brand to rise above the noise using competitive analysis and keyword research.
Strategy
We investigate what motivates your prospective franchisees.We can create a content marketing strategy that delivers compelling messaging from discovery to decision-making by understanding the journey prospective franchisees take to join your franchise system.
Execution
This is where the rubber meets the road, and our in-depth knowledge of the franchise industry provides the solid infrastructure to get you there. We create engaging content that educates, inspires, and compels your franchise prospects to take action through a collaborative process.
Analysis
We understand what content works. However, we recognise that each franchise opportunity is unique, so our approach will be tailored to your requirements. We will consistently measure and track our efforts in relation to your growth goals, providing you with a clear understanding of your return on investment.
Influencer Relations
A single voice in the sea of online noise, whether it comes from an authority figure in the industry or even a peer, can encourage a potential franchisee to invest in your brand further or inspire hordes of customers to come to a particular location.
The Opportunity
The social media universe has grown exponentially, including bloggers and those with large and extremely engaged social media followings. Consider what prospects and customers value when considering your brand’s franchise opportunity, products, or services.
How Buyers Make Decisions
Potential franchisees’ decision-making stakeholders may include financial advisors, fellow entrepreneurs, family, colleagues, and industry peers. When considering your product or service, potential customers now look to the opinions of others online, including social media users, bloggers, and instagramers.
Why Influencer Relations
It takes the right message from the right person at the right time to drive prospects to your brand or franchise opportunity. In other words – the right influencer!
How we do it
Utilizing market-leading technology, we can pinpoint the people who are engaging and trustworthy with your target audience, build relationships with them that are mutually beneficial, and monitor the outcomes—all in an effort to assist you in achieving the specific business goals of your franchise brand.
The social influencers will post about that topic on their preferred social media channels on a regular basis, resulting in large followings of enthusiastic, engaged people who pay close attention to their opinions. Brands value social media influencers because they can spark trends and encourage their followers to purchase the products they promote.
Social networks, prediction markets, microblogging tools, location-based networked mobile phone applications, and even virtual worlds are examples of communication technologies that enable users to influence one another more dramatically and directly than ever before.