When it comes to marketing, a multichannel approach is key, especially when it comes to attracting potential franchisees, here is where we need strategies like Social media and PR for franchise Sales You can’t just invest in advertising… …or a dedicated franchise website… …or email… …or trade shows. But, You need all of the above […]
It’s understandable that you’d want to keep things as simple as possible as you shift from being a business to becoming a franchise, but there is definitely an argument for having a separate franchise development website that is not part of your brand website. Consider the fact that you have two audiences: the customers who […]
When developing a franchise system, it is crucial to engage potential franchisees by maintaining regular and consistent contact. This is how you qualify incoming leads and turn them into warm prospects. However, inboxes can become graveyards for mass franchise emails as prospective franchisees are likely pursuing multiple franchise opportunities. Therefore, it is crucial that you […]