Pay Per Click (PPC) Marketing
People use the Internet to find out where to eat, where to buy common household items, who to hire for in-home services, and even which franchise brand to invest in. As part of your internet marketing strategy, let Hassani help drive brand awareness and traffic to your website with our cutting-edge corporate and franchise pay-per-click (PPC) management and Google Ads services.
Hassani focuses on your business goals by offering professional and affordable corporate and franchise PPC management solutions, including Google Ads management. We offer immediate visibility in the major search engines, directing customers and prospects to your website. In order to optimise conversions, we take a detailed, analytical approach to PPC.
To ensure maximum performance and results, our dedicated team members are behind each corporate and franchise PPC management campaign. Among our PPC-related services are:
• Website assessment
• Setting up a PPC account
• Initial campaign launch
• Keyword bidding competition
• Continuous campaign optimisation
• Google Ads administration
• Keyword expansion
If you want a quick return on investment (ROI), you should work with a pay per click marketing agency. Hassani Internet Marketing Agency specialises in creating campaigns for Google Ads, Bing Ads, social media, and other platforms.
While Search Engine Optimization (SEO) is an excellent strategy for long-term growth, there are times when you require an immediate boost. Hassani provides PPC campaign management, ensuring that your money is put to good use for your company.
Pay Per Click (PPC) Marketing Services
Our PPC management clients can look forward to the following:
- Comprehensive keyword research: We ensure that you appear for the RIGHT searches by conducting extensive keyword research upfront and closely monitoring the performance of your campaign throughout.
- Effective ad creation: We collaborate with you to create the most effective ads with the highest conversion rates.
- Landing page conversion optimisation: If necessary, we will create a landing page on your site specifically for visitors who clicked through from your PPC ads. This gives us the freedom to create a page that is specifically designed to sell, rather than serving the many other purposes for which your site was created.
- Split testing and ad comparison: We’ll set up comparisons to test the effectiveness of various advertisements. This will allow us to fine-tune both our content and our presentation.
- Mini-campaigns for PPC: Allow us to target your state, city, or even neighbourhood with ads, or set up a small campaign to promote a single product or service.
- Remarking campaigns: Reconnect with previous site visitors who have expressed interest in your product or service. A remarking campaign can help you increase your return on ad spend while also increasing sales or leads.
- Proof of ROI through detailed reporting: Google Ads, Bing Ads, and other PPC services include some excellent data tracking tools. We sift through the data and create a personalised PDF report that highlights the most important information.
What is Pay Per Click (PPC)?
PPC marketing is a type of online marketing that is done through platforms such as Google Ads, Facebook, and Bing. You (the advertiser) will only be charged for clicks, or when a user navigates to your desired landing page. It is a method of purchasing traffic to your website rather than earning visitors organically through methods such as SEO.
Why hire a PPC Marketing Agency?
Access to dedicated PPC specialists
As your PPC agency, we believe that our job is to make a technical, complicated, and sometimes overwhelming internet marketing process as simple as possible for our clients.
One of the many ways we do this is by assigning a single point of contact to each of our PPC clients to manage your project and your questions.
You will become acquainted with your PPC specialist, and they will become acquainted with your company and understand your specific requirements. We will serve as your virtual online marketing department.
Extreme customer focus
We are fostering a culture of intense customer focus. According to John Spence’s book Awesomely Simple, “creating a culture of continuous innovation and extreme customer focus driven by highly talented people is the only sustainable competitive differentiator left to most businesses today.” We believe in owning our clients’ voices and work hard to demonstrate it.
Our approach to pay-per-click reporting
With the help of our tailored reports and client dashboard, you can precisely track how our efforts are raising your online revenue:
- Examine your website’s Google Analytics reports for an overview or specifics on your PPC performance.
- You can access your client dashboard at any time to see how your site ranks for specific keywords and search phrases.
- View a detailed monthly report detailing how we spent our time working on your PPC campaign.
- Each month, your dedicated PPC specialist will send you a video demonstrating notable results while explaining in detail how your campaign is progressing.
- If you want to discuss your PPC campaign strategy or have any questions, contact your PPC specialist by phone or email.
