Consumer PR

In the past, such as in the year 2000, consumer media relations was all about creating the “big story.” However, developing a brand nowadays means focusing on creating and shaping your audience’s and prospects’ imaginations whenever they think of your “brand image.”

In today’s media, the evening news and your local newspaper can and will lose mindshare to 24/7 media outlets. Outlets that are just as credible in the eyes of the consumer as the old ones. It’s OK. Change is beneficial. Because today’s consumers have strong opinions and aren’t afraid to express them, effective consumer media relations are two-way and proactive.

We will pursue more than just the big story. We’ll use creative pitches, content marketing, sponsored events, stunts, and experiential promotions to increase brand awareness, improve brand perceptions, and ultimately drive more store sales. We want to ensure that your customer develops an unbreakable bond with your brand.