Franchise Consulting Services
Franchise Development Assessments
The development team needs a solid sales process, tools, and procedures to attract the right candidate if it is to be successful in building your brand. To support the expansion of your brand, we assist in providing a thorough and comprehensive assessment of the entire franchise sales and development function. Our services range from defining the ideal franchise profile, franchise value proposition and sales process to evaluating your real estate/unit development strategy, marketing material audit and developing a lead generation marketing plaCompetition analysis and supplier partner evaluation are additional assessments.is.
Strategic Plans for Franchise Development
A brand needs more than just franchise sales to be considered successful. To cross the line of royalty sufficiency, franchisors must have locations open. Our franchise consulting team offers our partners a strategic road map to speed up their franchising programme with the aim of creating a pipeline of qualified new openings in the appropriate markets at the appropriate times. Deliverables from Hassani for this level of involvement include:
- Executive summary and general overview
- strategic imperatives
- SWOT evaluation
- Unit creation and agreement framework
- prospective clients
- Market analysis and site selection tactics
- operational team participation
- marketing strategy to generate leads
Mystery Shop for the Franchise Sales Team
Your brand is strong, your product is appealing, and your service is first-rate, but your pipeline seems to be empty. When it comes down to it, having the best franchise opportunity might not be enough to be successful because it depends on who is “selling” it to your intended franchisees. Hassani offers emerging and established franchise brands a comprehensive mystery shop programme to evaluate the effectiveness of your sales team. As part of this service, we evaluate the franchise sales representative’s overall effectiveness by looking at the initial lead follow-up procedures, brand presentation, sales process, and use of earnings claims. Once finished, we will deliver a thorough written report with suggestions for raising the performance of your sales team.
Assessment, Creation, and Implementation of the Sales Process
Without a solid process in place, a sales team cannot effectively build and expand a brand. Our franchise consulting team collaborates with franchisors to assess their current process—or lack thereof—and develop and implement a redesigned sales process with predetermined objectives and trackable, quantifiable metrics. Hassani will carefully examine every aspect of the sales process, including but not limited to all recent years’ metrics for lead generation and franchise pipeline, sales process and work flow, prospect gaps and abortion rates, CRM functionality, usage, and reporting capabilities, form submission and application procedures, Discovery Days, and validation phases. Finally, we will create and put into practise your new sales metrics, standards, and processes.
Execution of the Strategic Plan
Developing a brand successfully requires more than just a strategic plan. Implementation must be done well. The franchise consulting team at Hassani has the knowledge necessary to take a plan, make it a reality, and fill your pipeline. We collaborate on a retained basis with Senior Leadership to oversee plan execution after conducting assessments and developing a plan. In particular, we will inform and work with all stakeholders (internally, suppliers and vendors), manage and supervise the plan’s launch, assess early outcomes, and make changes as necessary. After the programme is launched and running smoothly, we will work to transfer management of the ongoing programme to the franchise development team.
Integrator and consultant to emerging franchisors
Working closely with founders of already established early stage franchise systems, we advise and consult on the steps necessary to take the franchisor to royalty self-sufficiency and beyond. Working on a retained basis, areas of work include:
- Scalability is ensured by evaluating unit level economics.
- Positioning in the marketplace and brand differentiation
- Structure and development strategy
- Needs assessment for outsourcing
- Evaluation of systems, standards, processes
- Platform sourcing, assessment, selection, and integration to support franchisee success