Grassroots Franchise Marketing

The best things in life, with the exception of raisins covered in chocolate, always start from the ground up! They are simply amazing on their own. Recruitment of franchisees is no different.

The story that develops naturally in small communities is frequently the one that produces long-lasting effects, even though we all love big stories with eye-catching headlines. We place equal value on editors at major news organisations. But media relations are only one part of our overarching marketing plan.

We have developed a successful formula over the years that will enable us to investigate your target expansion markets in-depth in order to generate leads and have direct communication with your sales teams. It is a full-circle press that may include social media, local advertising in community papers online and in print, geo-targeted PPC with major search engines and social networks, email marketing to extracted prospects based on their interests, local media relations that can actually voice your brand’s message, and more.